BRENTWOOD BUSINESS AWARDS APPLICATION ADVICE
Know your ‘why’
Entering awards should be a part of your marketing strategy. It is a great way to bring new customers to your business, reassure your existing client base and motivate your staff and suppliers.
Some businesses simply want to be shortlisted so they can network at the awards ceremony, others may want to highlight their successes to the wider business community.
Shout it from the rooftops
Always be on the look-out for great examples from your organisation on which you could base an award. Sometimes we can be shy about promoting our achievements but this is an opportunity to shine a light on the great work you and your business are doing. It might be helpful to think about your business in the third person – if you are were a consultant looking in your company, what would you say?
Craft your story
Ensure you can answer each question effectively so that the judges will be able to instantly understand what you’re trying to put across. Remember they may not be from your industry, so be sure to explain any context which makes your story important – perhaps there’s a big change on the horizon for your sector or new legislation which changes things.
Gather up your evidence
Think carefully about how you can back up your claims and look at both the qualitative and quantitative statistics you could use. Customer testimonials can have great impact, so ask a few of your friendliest clients for a couple of sentences about your business, project or apprentice you’re entering for the award.
Give yourself plenty of time
In our experience a good award entry can take a week or more to put together. Allow enough time for your fact-finding, creating several drafts of your answers, asking a few different people to review your entry, and getting it signed off.